Bryn The M4 Dragon

by Rhys Hicks

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Niche’s #NameTheM4Dragon social media competition came to a close in December, and a winning entry was chosen for our rooftop-friend. The perfectly fitting ‘Bryn’ was selected by Peter Roberts.

Despite an absence of nominations for ‘Dragon McDragonface,’ the team at Niche were delighted to see suggestions ranging from the appropriate, to the amusing and surprising.

Close contenders included ‘M4fynwy,’ ‘Ddraig’ and ‘Cuddio Y Ddraig.’ We particularly enjoyed Sarah Gabriel’s ‘Maximum Boyceus.’ Nevertheless, it was ‘Bryn’ who nicked it.

With Niche HQ just metres away from the M4’s Brynglas tunnels, not only does Bryn pay homage to our Welsh status, but also seems perfect for our locality.

Marketing Manager for Niche IFA, Joseph Williams, told CityWire’s New Model Adviser magazine, “We wanted to have a focal point on top of our office, something people could spot easily, and the competition was a good way to interact with our clients.”

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