At Niche we have a passion for supporting charities and community groups in their efforts to improve the lives of those in our local area and beyond. As part of our Charity of the Quarter initiative, we are pleased to announce that our next featured charity is Action for Children.
How Action for Children supports our community:
Since 1869 Action for Children has been working to improve life for children in the UK by providing practical and emotional care and support to those who need it. They believe that every young person should have a happy and safe childhood and you can help make that dream a reality.
In 2020 the charity helped over 350,000 children and their families. Having worked in Wales since 1911 they have helped more than 22,000 children and young people last year alone.
The range of work that Action for Children are involved in is vast and varied. From residential short breaks for disabled young people aged 6-18 to therapeutic work with families and young people, as well as working in schools to support young people who have struggles with stress and anxiety via the Blues programme. This is all in addition to providing residential and foster homes which are safe for young people in the care system. Within Wales, we are lucky to have incredible facilities such as the award-winning Headlands school in Penarth, near Cardiff. The school offers residential care and education to young people with complex needs.
Another area that Action for Children helps with is working directly with young people who are balancing caring with being a child. Children under the age of 18 who look after a parent, or another family member often take on emotional and physical duties that are normally handled by adults. Action for Children teaches these young carers how to cope and build relationships outside of the family unit. Providing regular breaks where young people can enjoy activities with other young people including events, outings and meet-ups are vital when considering mental wellbeing and resilience in young people.
The families of disabled children also benefit from support. Action for Children provides a key worker to support the child and their family, working to make sure that the young person’s opinions get heard. The key worker will help build confidence in the child and their ability to lead their own life as well as helping with friendships, community activities and much more.
Parents are also supported by Action for Children through in-person and online services. The parenting programmes support caregivers and families across the UK in areas including health, exercise, nutrition, school life etc.
How Niche is supporting Action for Children:
As part of our ‘Charity of the Quarter’ initiative, we will be sharing Action for Children’s message on our 32sqm digital billboard which is visible to over 120,000 vehicles per day. In addition, Niche will be taking part in Action for Children’s ’30 Days Your Way’ campaign which will see the team hopping, skipping, and jumping 30 miles to help raise children out of poverty. Over 30% of all UK children live in poverty. If you would like to take place, join the challenge here. Your donations will support children and young people in the following ways:
- £10 could pay for a child’s breakfast and lunch for a week
- £50 could buy two children new shoes
- £150 provides emergency food packages for 6 families in crisis
How you can support Action for Children:
Action for Children has launched their latest campaign, ‘Boycott Your Bed’. ‘Help make dreams of a safe and happy childhood come true by joining our fundraising sleep out this July’. On Friday, July 9th spend the night in the most unusual place you can think of after enjoying a star-studded evening of virtual entertainment. Whether you camp out in your garden, spend the night in your car or somewhere more unusual it is time to boycott your bed and raise money for Action for Children. The star-studded event will be hosted by Lydia Bright, whose family have been foster carers for over 25 years. Magician Dynamo will cast a spell live from the studio, as well as guest appearances from stars of Strictly, Giovanni Pernice and Luba Mushtuk.
If you’d like to take part in ‘Boycott Your Bed’ you can sign up here. Funds you raise will support children and young people across the UK. Here are just a few of the things your efforts could support:
- £50 could provide emergency food packages for two families in crisis
- £100 would buy a bed for a child who doesn’t have a safe or comfortable place to sleep
- £500 could provide a one-off grant for two families who need urgent support. This could cover the cost of food, baby items, bills etc.
Do you have a charity close to your heart that you would like us to feature? Feel free to contact us here.