Great service, every time

Don't just take our word for it. If you want to find out more about the service we can provide to you, take a look at a selection of stories through the years. You will also have the chance to write your very own review.

Friendly, clear approach to explaining all the options

I had a complex set of retirement circumstances which really needed specialist advice. James Baker has a friendly, clear approach to explaining all the options. James uses the tools at his disposal really well and is completely happy to show other alternatives to make choices clearer.


Made sure everything went smoothly.

Matt & the team were very helpful, knowledgeable & explained everything to me in plain English, they gave me regular updates throughout the whole process & made sure everything went smoothly. Highly recommended.

David Ball

What I like about Niche is their willingness to help and advise you at every opportunity.

Having very limited knowledge on pensions, Niche was recommended to me by my neighbour. Robyn Aubrey was appointed as my advisor, who has been extremely helpful and professional throughout these difficult times. With Robyn’s guidance and knowledge of pensions, she has set up a new pension for myself going forward, and is currently working on a more complex issue I have with a previous pension provider. What I like about Niche is their willingness to help and advise you at every opportunity. You know what your costs are going to be before proceeding. Phone calls and emails are answered and returned almost immediately. Josh Batch is also on hand to help with any queries you may have. I would definitely - and have already - recommended Robyn and Niche.

Alun Tatchell

Extremely professional, understanding and patient.

Adam Hughes was extremely professional, understanding and patient. He explained everything in layman terms and made sure we understood all available options before proceeding. Adam sorted everything promptly, fuss free and followed up after the transaction went through.

Michael Latner

Recommending the best options for my future pensions.

I started a new business and needed to consolidate my pensions, take out a new pension plan and set up in an income protection policy. Niche were able to find pensions from previous employers I didn’t know I had, along with recommending the best options for my future pensions. I was delighted to have been able to consolidate my pensions, now I don’t have to worry about money being split between multiple providers.


I ended up moving into the house I wanted, and my life was insured.

I was looking for my first property and Niche found the best deal possible and informed me about the help to buy scheme. They also organised life insurance for me. I ended up moving into the house I wanted, and my life is insured.

Alan McDermott

I am very happy so far with the ongoing service I have received.

I came to Niche wanting to simplify and lower the cost of my investments. Consolidated my funds has helped me understand what I was investing in, and how to reach my objectives. I am very happy so far with the ongoing service I’ve received.

Owain Flower

Options were explained clearly, and he answered any questions I asked.

Niche provided me with detailed options for my pension consolidation. They then arranged and facilitated my chosen option. These options were explained clearly to me and he answered any question I asked. They had very good knowledge of the products available and was able to advise me confidently.

Mark Gerrard

Would recommend to family and friends.

We wanted to research potential health insurance options and Adam offered excellent advice and guidance in a non-pushy way. Adam has a very trusting personality. I would have no hesitation in using him again and would recommend to family and friends.


A safe and prosperous future.

I met Adam on a number of occasions and he always presented the facts and benefits of planning effectively for my retirement. He ensured that the fund I had available for retirement was invested, that would provide me with a safe and prosperous future.

Graham Humphreys

Fully understanding our complex situation and made relevant recommendations.

We were very satisfied with the service we received regarding our savings and investments. Niche took their time to fully understand our complex situation and made relevant recommendations that will help us achieve our current and future financial goals. Even during the current, turbulent financial situation we have been satisfied with the outcomes.


Niche put my mind at rest.

I was concerned that I was making the wrong decisions regarding the money I had conscientiously saved though my life. Niche put my mind at rest regarding this and I now have the income I need. Although we had to arrange changes over the phone the process was made very easy to understand and was always followed up so that I could read through before committing.


Ed Peach literally turned my mortgage around in less than 10 days.

I went and did my own research, thinking like most, that it would save me money. I soon really regretted this. I contacted a bank directly that took ages to get the ball rolling. After long periods between appointments they failed to lock in the initial low rate proposed. That was the final straw, I contacted Ed in distress since the rates had risen in the time the bank had interviewed me and put my proposal forwards! Ed was amazing, he was literally on the case as soon as I relayed back my experience with the previous bank. He literally turned a mortgage around from me in less than ten days. It was a huge sigh of relief to have a mortgage secured in such a short space of time guaranteeing the best rates. Ed is really efficient and resourceful with a level of professionalism that’s next to none. I would only ever go to Niche after my mortgage term expires. I also went through Ed to secure my life insurance. Ed completely took the stress out of the process.


Explained every detail, each step of the way.

We contacted Niche with regards to an Equity Release enquiry. They explained every detail, each step of the way in simple terms for the family to understand. Niche set up all the details for us with regards to the Equity Release.


Lots of options and a logical approach.

I wanted to change in business circumstances. Niche provided high quality information, lots of options and a logical approach.


Niche found the best rate and a cheaper mortgage.

My fixed term on mortgage was up and Niche found the best rate and a cheaper mortgage. It was smooth transition and they made it seem easy.

Michael Davies

Helped find the best mortgage available.

I was purchasing a property and in need of a mortgage. Niche answered any questions I had, ran me through the process and helped find the best mortgage available.


Excellent mortgage for our house move with great rates.

Ed Peach found us an excellent mortgage for our house move with great rates. He also found us our life insurance policy, which again was at a better rate than what I was previously paying with the same, if not better, coverage.


The process of applying for a mortgage was extremely daunting, but Ed made me feel completely in control.

Ed was amazing throughout my experience of buying my first house. The process of applying for a mortgage was extremely daunting, but Ed made me feel completely in control and responded to me very quickly when I needed to either speak to him or simply to ask a question. Ed also reassured me when needed, and was very efficient with his work.

Shaw Jenkins

Never delayed in answering any of my queries.

Niche made the application for my mortgage easy with minimal stress and handled all my needs and requirements in quick response to all my requests. When I requested an update at all stages, Niche were always professional in their responses and never delayed in answering any of my queries.


Feeling incredibly optimistic about my future and my pension.

I needed some clear and honest advice in regards to my pension and how to make it work for me. I had multiple pots and wasn’t sure what to do with them, but knew that I wanted to maximise what I had. Niche helped me understand all the options that were available to me, and helped guide me through in a professional manner where I not only felt in control, but where I felt like I was making the wisest decisions for my future. I felt confident in their advice and have come out the other side feeling incredibly optimistic about my future and my pension.


As a relatively young customer, I feel entirely confident that my finances are well protected.

Following receiving an unexpected inheritance, I approached Ed for advice on estate management including investments, buying a house and mortgages. From the beginning, Ed was welcoming, calm, well prepared and insightful with his advice and clear in his recommendations. He fully researched every query I presented him including presenting alternative options that were unknown and, in some cases, entirely preferable to what I thought I needed. He has helped me to continue to keep my cost of living as low as possible whilst maximising my savings and investments. As a relatively young customer, I feel entirely confident that my finances are well protected and looked after for the remainder of my working life and beyond.


From start to finish Adam and Elaine were extremely helpful.

We have recently had Niche recommended to us by other work colleagues and we were given excellent and professional advice. From start to finish Adam and Elaine were extremely helpful. We would certainly recommend them to friends.

Ian George

A great company with good service and very friendly staff.

Matt and the team were so helpful from the first meeting. Dee was especially brilliant at chasing my pension provider and keeping on top of any paperwork etc. I highly recommend Niche for their professionalism and their willingness to help. A great company with good service and very friendly staff.

Julie Varney

So helpful and supportive.

Tom had been my parents’ advisor for a while before I met him. Just over a year ago, my dad passed away suddenly and Tom was so helpful and supportive when helping my mum with her finances during such a difficult time. From sitting in on their meetings, I quickly realised I would very much like Tom’s help with my own finances as he has done such an outstanding job for my mum. Now both myself and my fiancé have investments with Tom and we are extremely grateful for his help. Thank you!

Sarah Fisher

An excellent company to be involved with.

We found Niche an excellent company to be involved with. They continually make contact to see if you are happy with the way your money is performing for you. In house visits are extremely beneficial and everything was explained to us in terms that we could understand. We are very happy with the service received and would definitely recommend their services.

Jacky & Paul Guy

Offering great advice with no pressure to proceed.

From the outset Niche provided a very comprehensive plan, projection and presentation for combining my 5 pension schemes, offering great advice with no pressure to proceed. Throughout the process of the transfer communication was very good including regular calls and weekly progress reports via email. I would recommend Niche IFA as a very professional company for anyone else considering the consolidation of multiple pensions.

Karl Goode

Good price, great service, high ability.

I took quite some time to find Niche - a lot of IFA's can't handle the more complex pension transfers - they aren't allowed to. I hadn't much idea about how persistent you need to be with some pension administrators to achieve my goals and Niche provided me with updates and chased the scheme administrators throughout the process.
And then when it came to settling my account with Niche, I have to say I was pleasantly surprised. I understand that charges will always vary according to how much work has to be undertaken, but a final bill of less than a quarter of the most expensive quote should serve to tell you that there is still some sharp practice out there. Good price, great service, high ability.
I wasted maybe 4 or 5 weeks finding these guys - I shan't use anyone else from now on.

Steve Freathy

Found their service to be excellent in every respect.

I have been dealing with Niche for over 15 years and throughout that time have always found their service to be excellent in every respect. Most recently they arranged an equity release package for me and throughout the procedure, from an early meeting with Ray and Tom, through to a successful conclusion, I was really impressed with the professional way the whole process was managed. I have no hesitation whatsoever in recommending them for all financial matters for which you require advice.

C Brown

From the first contact, I felt confidence and professionalism.

Thank you for your help, advice and assistance in transferring my pension from my previous employer into a SIPP with the view of investing in commercial property.

I found your details via Google as I was looking for a financial adviser that could help me. Without any previous contact or personal recommendation, I must admit I was feeling a bit unsure whether Google was the best method of finding help for one of the largest financial transactions of my life.

Your website provided me with all the information that I required to feel confident about getting in touch. From the first contact, I felt confidence and professionalism from you and from your wider team. The timeline was very tight particularly as we were looking to complete most of the work over the Christmas holidays. Everything you said would happen, happened and in a timeline manner. Cameron and Tom in your team were very professional and kept on top of all the requirements.

The funds made it to the new SIPP and I have now started the search for a commercial property to invest in. A big thank you to you and your team.

Andrei Tartza

Tom was brilliant and made things really easy for me to understand.

Tom Powell had been recommended to me by a friend. She had researched and Niche, Tom Powell came very well recommended. She was very happy with the service that Tom provided so I booked an appointment.

I am a widow so needed specialist advice about my pension. Tom was brilliant and made things really easy for me to understand. Due to my situation I find it very difficult to talk about but Tom was very sensitive and put me at ease. I am very grateful to him and Niche as I now do not have to worry about my pensions that is taken care of and any queries around my savings I just need to contact Tom to discuss.

I feel very comfortable that I am being looked after and given the best advice. I cannot thank Tom enough as being on my own I feel very vulnerable but the discussion about retiring, pensions and my finances is something I do not need to worry about anymore!

Angela Skuse

Highly professional one stop shop for all your financial planning.

I was introduced to Niche by a friend who was working with the financial services and personal insurance industry as I had several pension policies which I had taken out over the years and was advised that there were no better organisation to review and consolidate them for me.

From the moment I met with Niche it was very apparent that not only were they very professional and knew what they were talking about but were also very customer value focused, believing in long term relationships rather than quick gain. Over the past 12 months I have got to know the team better and seen their outstanding business ethics first hand. It is refreshing to see in today's times a company that place the customer and their needs first. It really is a one stop shop for all your financial planning from pensions and insurance to investments and planning for the future.

I would have no hesitation in recommending Niche to any individual or organisation looking for professional and sound financial advice.

Andrew Beddoe

I cannot thank, praise or recommend Niche IFA enough.

I cannot thank, praise or recommend Niche IFA enough. They have gone above and beyond in finding the right product for me. I was totally in the dark about pensions and the right one to choose, but Ray and his team (Cameron especially), have kept me informed and educated throughout. Thanks Cameron & Co!

Steven Paraskeva

Immediately impressed.

I found out about Niche from a work colleague and was immediately impressed by their professional and thorough manner in which they operate. The information given during my initial consultation was informative and extremely helpful and the basic forecast informative. I would highly recommend Niche and look forward to doing more business in the future.

Richard Ward

Very impressed.

I have only been with Niche a short period but have been very impressed. The information presented to me particularly cash flow analysis and investment choices has been hugely helpful and beneficial in planning for my retirement.

Glenn Owen

Excellent professional service from start to finish.

Excellent professional service from start to finish with Robyn & Ray, excellent communications, everything on time as stated. Would have no hesitation in recommending Niche to others and indeed I will be using them again.

Steve Simmonds

Absolutely amazing level of service and knowledge.

I am not pension savvy but felt very safe with Cameron and Ray dealing with my pension that I had worked so hard to earn. I am never afraid to ask any questions or concerns. I am more than happy to recommend them to my friends and colleagues as pensions are such a minefield. Thank you so much for making such a difference to our lives and dreams.

Kerry Glastonbury

A tailored service that's made to measure; a high quality outfit!

I've found Ray and his team to be attentive, professional and genuinely interested in their client's wellbeing. None of the usual flannel or hard sell tactical commission, but they've shown a genuine interest in providing long term solutions tailored to meet my aims and ambitions.

Richard Winterbottom

Highly recommended

Niche Chartered Financial look after our investments well, and give sound advice with real focus on our personal financial needs. They are reliable and helpful. We would recommend them to anyone who needs advice with financial matters.

John & Kristina Taylor

Reliable advice

Open and honest and giving good advice. I would recommend Niche to anyone.

Phil Bromley

Do what they say they will do!

Excellent outcome and always available to help. I would recommend their services to anyone.

Phil Brailey

No nonsense professional advice with a big smile

Ray Adams at Niche is a very knowledgable IFA who takes time to get to know his clients, and gives straight-talking advice using language that doesn't baffle. He's a successful businessman who always has a new venture/story to tell you about, and he takes time to talk through ideas and options but isn't pushy if you decide not to pursue something. Ray is a friendly person and has a manner which makes you leave each appointment reassured and with a sense of optimism.

The firm employs specialists in areas such as taxation and mortgages, and therefore offers a holistic approach to all matters financial. We highly recommend them.

Dr Tim & Mrs Kate Sheppard

The overwhelming feeling that you are in safe, professional and knowledgeable hands.

After my marriage came to an abrupt end I was recommended to Niche by a close friend at the beginning of 2012. I am in a senior management role with a blue chip company but I had neglected my own financial planning not realising how important this would be in my future. When this life change was forced upon me I was forced for the first time to review all of my financial affairs which was a daunting task.

Ray, the Managing Director gave me the overwhelming feeling of being in safe hands right from the first meeting and demonstrated both understanding and patience and flexibility, working around my hectic work schedule. Every step of the way the Niche team have given me a full picture of what was on offer and all the options for me to choose from with transparencies on the commissions and fees they receive. The knowledgeable advice I received from Niche gave me the confidence to make decisions about all of my finances including pensions, insurances and mortgage.

I could not have imagined in six months I would be so in control and firmly in the driving seat with my finances both in the short term such as opting out of the company car scheme in favour of an allowance and transferring to reward loyalty credit cards for company expenses to longer term pension and investment planning.

If, like me you were putting off getting in touch with someone because you had little or no experience of financial planning do not fear Ray and the Niche team will help you every steps of the way and make it an understandable and less fearful experience. Thanks Niche.

Deborah Bees

Outstanding Service - highly recommended!

I have been with Niche since 2005 - during this time Ray and his team have provided me with excellent advice on mortgages, pensions and savings.

I have absolutely no hesitation in recommending them to anyone looking for financial advice, pension planning or help with a finding the right mortgage.

Martyn Williams

Pragmatic, simple to comprehend, Trustworthy

Ray and his team leave you with the feeling that they are 'on your side', and are pretty transparent about what they will earn from managing your affairs. Ray himself manages to balance an enthusiasm, with a light hearted touch whilst remaining professional. I'd happily recommend Niche IFA, and have already done so.

Jamie Methuen

I would happily recommend Niche.

I am very pleased with the service by Niche. They have put me at ease with managing my pension and explained all the options I have. I can now see how and when to use the money I have saved in pension, using some now as well as planning for the future. I would happily recommend Niche to any of my family and friends.

Tony Pierce

Simply the best.

Sometimes I am wary of recommending companies to family and friends but I would have no hesitation of recommending Niche to anyone, I find them very efficient, friendly and they always come to you when they say are going to. All I can say is have a chat to Ray & his team, you won't be disappointed.

Tim Day

Made us feel at ease.

I found out about Niche from a work colleague and was impressed with what he told me about them and so gave them a call to arrange an initial meeting (which was free) to get some idea of what I wanted to do with my pension pot.

My wife and I met with Tom Powell who made us feel at ease and chatted about why I wanted to reinvest and what Niche could do for me. After the initial meeting I decided that Niche were the IFAs I wanted to deal with and asked them to build a portfolio for me showing possible outcomes for the type of investments that interested me.

We then met with Tom again and he went through everything that could happen with my investments (the good and bad). After a few days to consider our options we decided to go ahead and signed up. We are very happy with the way everything was dealt with and would definitely recommend Niche IFA as the people to go to for financial advice.

Simon Farrow

I was made to feel part of the whole transfer process.

From the onset I was dealt with in a professional manner. I was treated with respect and my reasons and views were listened to fully. I was made to feel part of the whole transfer process and was kept informed every step of the way. The portfolio that was put together for me was excellent as it demonstrated many options and scenarios. I would definitely recommend Niche to anyone who was thinking about seeking any type of financial advice and guidance. Thank you everyone at Niche.

Angela Morgan

We both left feeling confident in our future.

I was looking online for a well recommended Financial advisor after having some initial poor meetings with two previous people. Niche were recommended in an article by the times newspaper which I found interesting, and decided to look into the business a bit further.

My wife and I had pensions we wanted to transfer in excess off £200,000 into one pension pot with a view to retire a few years down the road using a drawdown. I rang Ray at Niche and arranged an appointment for us both.
Both Ray and Tom met us late on Friday afternoon for an initial one hour free consult, we stayed for over 2 hours and left very impressed with both the two gentlemen but also the business ethic of the firm. Ray by his own admission is a pension geek and what he does not know is not worth knowing.

After obtaining all the information about our pensions and having to do some decidedly difficult work obtaining transfer rights and benefits we had a further meeting and and signed on with them to look after our pension investments, time will tell how they go but they could not have been more professional and further to this gave both myself and my wife complete confidence in them and the firm seems to radiate a positive energy, it helps that both the guys were nice people who made us both understand what they were aiming to do for us but explaining in a way that we both understood, some of the jargon can be difficult but we both left feeling confident in our future which was fantastic.

I have already put friends of mine onto Niche as they have similar pensions to sort out and would not have recommended them if I did not have complete trust in them.

Robert Phillips

Professional at all times.

I found Niche to be professional at all times. The transfer of my pension was completed swiftly and painlessly. I was fully communicated to at all times. I would definitely recommend their financial Services.
I have already recommended them to my work colleagues.

Susan Smith

Incredibly efficient and effective.

Tom Powell was incredibly efficient and effective in arranging my mortgage, life and home insurance. His communication was open, honest and timely. All questions and queries were quickly dealt with and he had a great personal touch, so he really understands your needs. He went out of his way to make sure the whole process went as smoothly as possible. I would highly recommend Tom and I will definitely be using him for all my financial needs going forward.

Steve Harris

Really puts the customer first.

Your servicing of my account has been first class and I have had no hesitation in recommending you to colleagues. Ray has a professional team and set up that you should be proud of one that really puts the customer first.

Gary Jones

We required a speedy transaction and that's what we got.

Arvans Civil Engineering appointed Niche IFA to facilitate a SSAS pension on behalf of the Company. We required a speedy transaction between ourselves and the pension providers and that is exactly what we got thanks to Ray and Tom. Any questions we had were, and still are, answered immediately, which is essential when attempting to adhere to a strict deadline. A representative of Kilsby and Williams Chartered Accountants recommended Niche to us and we also would have no problems in recommending Niche IFA.

Paul Griffiths

Knowledgable and very friendly service.

I felt all my questions and reserve's were answered fully. Niche advised and acted with changes within the pension's sector and alway's have my best interest's at heart.

Adrian Brice

Well informed, flexible and friendly service.

I liked the friendly and informal attitude with a professional approach to providing financial adivce.

Lalit Kumm

Good practical advice with an efficient service

I have been a customer of Niche for a few years now and have found them extremely good and knowledgeable on a wide range of financial matters. I use them for all my financial affairs, whether for transactions or just advice.
I would strongly recommend them for all financial planning.

Stephen Newman

Professional friendly service

Ray helped us structure our finances for the future, suggesting options that otherwise would not have ocurred to us. Very friendly and efficient service.

Sue Garland

Helpful review full of good common sense

Didn't try and flog us critical illness, instead let us set the agenda (particularly mortgage advice). Very helpful, thank you.

Chris & Frances Chubb

An excellent professional re-assuring company.

On meeting with this company we immediately felt complete confidence in their professional understanding of our finances. With their expertise, tact and patience and explanation of the financial market, as well as a clear view as to where we were at, we felt completely at ease and no pressure to act upon any of their financial moves or suggestions.

We would thoroughly recommend this company to anyone.

David & Marilyn Davies

Personable & Approachable

I stumbled upon Niche Finance many years ago via Google whilst I was looking for a local Finacial Advisor to review and collate the numerous pension schemes I had accumumlated. Ray Adams dealt with my query and we had a meeting where not only my pension situation was reviewed but also all other areas of my personal finance.

The advise given was bespoke to my current personal financial situation and I felt they always consider both my immediate and future needs.

Not only do I have a manageable pension account, but i have also enjoyed many years of an excellent mortgage rate after accepting Niche advise to change from a fixed to tracker mortgage.

I recently revisted Ray Adams conscious that I had not had a financial review for some years and felt very positive that my finances are in a healthy position and for this I thank him for making me a little more 'money savvy'.

I have since recommended friends and family.

Tracey Lawrence

I highly recommend Niche CFP to anyone. I have used their services for a few years and have always got an excellent, professional service.

Having used Niche CFP for a number of years, I can thoroughly recommend their services to anyone.

Their service is prompt, professional, courteous and they have a responsible attitude to their clients and I will happily continue to use their services for my financial needs.

Rhydian Jenkins
Chartered Financial Planners
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